What is Segment.com?

Segment is a powerful analytics hub that connects multiple sources and destinations so you have to only implement Segment once and you can send data between thousands of services.

Example: If you track a conversion event with Segment, you can opt to send it to Google Analytics and/or Mixpanel where you can then analyze the same data without having to implement GA and Mixpanel on your site.

How to integrate Segment with Markettailor ─ Step-by-step guide

Inside Segment.com app

  1. From your Segment UI’s Destinations page click Add Destination.

  2. Search for “Markettailor” and select it from the results.

  3. Choose the Source you want to connect to Markettailor.

  4. Authorize your Markettailor account in Segment.

Inside Markettailor app

5. Navigate to Integrations page

Navigate to Integrations and find the Segment integration under Conversion tracking integrations.

6. Click Authorize and Copy and paste the API key to Segment

Your API key should look something like this:

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7. Set the integration as Active

To set the intregration live, you have to manually set the integration as Active the integration settings for Segment instructions (see the below image).

Set integration as Active

8. (Optional) Using Segment and Google Analytics together

If you want to use Segment together with other services such as Google Analytics to take advantage of your Conversion Goals inside GA, follow these separate instructions.


After you have completed these steps, you should be seeing some session numbers in the Conversions tab after a couple of visitors have landed your page.

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