Customer segment is a subset of all customers

A customer segment is a core concept in the Markettailor application. It describes a subset of all customers out there in the world. To create effective personalizations, you need to first create effective customer segments that you then target personalizations (different versions of a website) to.

You can characterize a customer segment using any of our data attributes, for example, by industry. You can define finer and finer customer segments, but we recommend to start from a wider customer segment first.

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